Gene Simmons Drops 'Horns' Gesture Trademark

KISS bassist Gene Simmons has abandoned his bid to trademark the “horns” hand gesture, a staple at rock concerts for decades, according to paperwork filed with the U.S. Patent & Trademark Office. The paperwork doesn’t explain why, but notes, “The trademark application identified below was abandoned because Applicant’s letter of express abandonment was received on Jun 20, 2017.” Simmons filed his application June 9th, claiming to have first used the gesture “At least as early as 11/14/1974,” and said it has been used for “Entertainment, namely, live performances by a musical artist, personal appearances by a musical artist.” His bid to trademark the gesture was criticized by many, including the widow of the late Ronnie James Dio, who is widely credited with popularizing the gesture.


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