Will You Keep Your Amazon Prime Account If The Price Goes Up?

posted by jrod - 

Amazon is increasing the cost of its annual Prime plan. As of May 11th, the company will raise the price of the annual Prime membership from 99-dollars to 119-dollars. Amazon's CFO says the increase is due to the service's increasing costs. Amazon Prime has over 100-million members around the globe. Existing Prime members will have until June 16th to renew their memberships at the current 99-dollar-price.

The company is taking a big gamble considering how much they are going over the psychologically significant 100-dollar mark. We’ll know shortly after the change how people really feel.

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