Will You Keep Your Amazon Prime Account If The Price Goes Up?

Amazon is increasing the cost of its annual Prime plan. As of May 11th, the company will raise the price of the annual Prime membership from 99-dollars to 119-dollars. Amazon's CFO says the increase is due to the service's increasing costs. Amazon Prime has over 100-million members around the globe. Existing Prime members will have until June 16th to renew their memberships at the current 99-dollar-price.

The company is taking a big gamble considering how much they are going over the psychologically significant 100-dollar mark. We’ll know shortly after the change how people really feel.

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