MoviePass announced on Monday it would keep prices at $9.95-per-month rather than raise it to $14.95 as planned just a week ago. But the company is making some changes to the service in an effort to stabilize the business. Starting August 15th, MoviePass subscribers will transition to the new plan, allowing them to see up to three movies a month for $9.95, and up to a $5.00 discount for any additional movie tickets. The company said in a release that “because only 15% of MoviePass members see four or more movies a month, we expect that the new subscription model will have no impact whatsoever on over 85% of our subscribers.” The new plan will include major studio first-run films, and it gets rid of the peak pricing and ticket verification features for subscribers who migrate to the new plan.
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